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Privacy Policy

Last updated: March 19, 2026

This Privacy Policy explains how HeroCards ("HeroCards", "we", "our", or "us") collects, uses, and shares information when you use our website and services (the "Service").

1. Information we collect

  • Account and contact information: email address, name if provided, and authentication data from supported login providers.
  • Team information: team name, sport, optional logo, colors, mascot, and branding preferences.
  • Player information: player name, jersey number, position, statistics, and uploaded photos.
  • Card information: generated trading cards, card templates, animations, and associated metadata.
  • Payment-related information: payments are processed by Stripe. We receive limited information from Stripe such as payment status, amounts, transaction identifiers, and subscription details. We do not store full payment card numbers on our servers.
  • Usage information: device and browser information, pages viewed, referral URLs, approximate location derived from IP address, and interactions with site features.
  • Cookies and similar technologies: used to remember preferences, support login sessions, and analyze site usage.

2. How we use information

  • Provide, operate, and improve the Service.
  • Create and manage your account.
  • Generate AI-powered trading cards using third-party AI services (fal.ai).
  • Create animated card videos and manage card generation workflows.
  • Process payments and manage subscriptions via Stripe.
  • Track credit usage and grant monthly credit allocations.
  • Communicate with you about your account, cards, payments, updates, and service announcements.
  • Monitor, prevent, and detect fraud or abuse, and enforce our Terms.
  • Analyze usage and performance to improve the Service.

3. Legal bases for processing

  • Performance of a contract, for example to provide card generation and subscription features you request.
  • Legitimate interests, such as improving the Service and preventing fraud.
  • Compliance with legal obligations.
  • Consent, where applicable, for non-essential cookies or marketing communications.

4. Sharing information

  • Service providers: with vendors that help us operate the Service, including hosting, analytics, email, customer support, payments through Stripe, and AI generation services through fal.ai.
  • Legal and safety: to comply with laws, legal requests, or to protect the rights, property, or safety of HeroCards, our users, or others.
  • Business transfers: in connection with a merger, acquisition, financing, or sale of assets.
  • Public content: cards and public profile information you choose to share may be visible to all visitors through public sharing links.

We do not sell personal information.

5. User generated content and public disclosures

Content you submit for cards, including player photos, team information, and generated cards, may be publicly visible if you choose to share them via public links. Do not share personal information that you do not want to appear publicly. You are responsible for ensuring you have the rights to upload player photos, team logos, images, and other materials. You must have permission from players (or their parents/guardians if minors) before uploading their photos or information.

6. Data retention

We keep personal information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Generated cards and associated data may remain accessible while your account is active or as archived content as allowed by law and our policies.

7. Your choices

  • Update account details in your account settings or by contacting us.
  • Unsubscribe from marketing emails using the link in our emails.
  • Manage cookies through your browser settings. Disabling certain cookies may affect site functionality.
  • Delete your account and associated data by contacting us.

8. Children's privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will take appropriate action. Coaches using the Service are responsible for obtaining appropriate consent from parents or guardians before uploading photos or information of minors.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials.

10. International users

Our Service is intended for users in the United States. If you access the Service from other regions, you understand that your information may be transferred to and processed in the United States where laws may differ from those in your jurisdiction.

11. Third party links and sources

The Service may link to third party sites and may display content sourced from third parties. We are not responsible for third party privacy practices. Review their privacy policies before providing personal information. Payments processed by Stripe are subject to Stripe's privacy practices. AI generation services provided by fal.ai are subject to fal.ai's privacy practices.

12. Your rights

Depending on your location, you may have rights to access, correct, or delete personal information, and to object to or restrict certain processing. To exercise rights, contact us using the information below. We may request verification before completing a request.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date. Continued use of the Service after changes means you accept the updated policy.

14. Contact us

For privacy questions or requests: dylan@examp.com